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Mindvalley VPPA Violations

EKO has filed a class action lawsuit against the online tutorial platform Mindvalley for illegally selling users' video viewing histories in violation of the Video Privacy Protection Act, or "VPPA."

Mindvalley sells subscriptions to a service that allows users to access educational videos. The complaint alleges the company collects users' viewing histories using a hidden tracking code. It shares this data with Meta, which uses it to sell ads.

 

This kind of deceptive collection and sale of data is illegal under the VPPA. It's such a serious breach that the law imposes a $2,500 fine per violation. This is also one of the types of privacy violations that EKO is built to find and fight against.

If you want to share information about this case, or if you know about other instances of online services selling users' video histories, we want to hear about it.

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