Mindvalley Sells Your Viewing History
EKO has filed a class action lawsuit against the online tutorial platform Mindvalley for illegally selling users' video viewing histories to advertisers. Contact EKO today if you're interested in joining this lawsuit.
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The Video Privacy Protection Act, or "VPPA," makes it illegal for online services like Mindvalley to sell their customers' video viewing histories. It's such a serious breach that the law imposes a $2,500 fine per violation. This is also one of the types of privacy violations that EKO is built to find and fight against.
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In the lawsuit, EKO alleges Mindvalley collects users' viewing histories using a hidden tracking code. It then shares this data with Meta, which uses it to sell ads.
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If you want to share information about this case, or if you know about other instances of online services selling users' video histories, we want to hear about it.
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